EU changes and social media


This video gives you an overview of hyperthinking, a concept created to help individuals adapt to the age of networks. More on the concept and book on hyperthinking can be found at www.hyperthinking.net

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Helen

How do you manage and monitor your all up social presence on the web? Are you struggling to keep up with real time conversations and content flow across platforms?

At ZN we’ve been working with Campaign Commander (formally known as Objective Marketer). It’s a content management and statistics gathering tool. We use it on a daily basis to manage the delivery of online communication strategies for various clients. It helps us not only be effective with time management but churns out some great statistics. As with any new web technology, it keeps evolving with new features being added every few months.

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Mira Bangel

For all of those who don’t know yet:

Youtube has upgraded some of their key functions. One interesting new feature is the video owner option called ‘insights’.

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You cannot only see where the viewers are coming from and whether they found the ad in a player, via youtube/google search or via related videos…

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But also see what part of the video they really liked! Something we should certainly share with our clients! It only works if the video has been online for a bit and gets enough views, though. (data goes back to 2007!).