I strongly recommend you watch Simon Sinek's How great leaders inspire action:
Particularly at the beginning of a project, the editorial team spends a lot of time working with a client to help reshape their current corporate voice and storyline to be ready for the digital age. Once done, this storytelling approach transcends the digital channels and is used in all communication activity, be it internal, external, above-the-line or offline.
John F. Kennedy once said that “Leadership and learning are indispensable to each other”.
In ZN, we believe that in order to adapt to the digital age and to keep up with the fast-paced growth of information, today’s leaders and thinkers should develop the habit of continuous learning and have this at the core of their everyday lives.
Last January, the Cefic Communications team had their first round of the ZN Digital Masterclass – a series of workshops for practitioners who wish to expand their digital skills and develop insights on how to create, implement and measure an effective online strategy.
This month, Hyperthinking is hitting the bookshelves of all good bookstores near you (virtually at least). The book, which puts into words the concept at the heart of the ZN philosophy, is finally here!
For the past few years, I have used my two decades of experience in the business of communication, change and new technology to articulate this concept.
Change is now a permanent fixture on the world we live. News, events and ideas are constantly challenging us to change in a very short period of time while technology rewrites the rules of business and communication. For many executives, this is a real problem.
How do we deal with these conflicting changes and use available technologies to change what we do? What we need is a new way of thinking. A mindset that can enable us to not only survive but to thrive with this permanent change. This is what Hyperthinking aims to do. The book has already received some high level endorsements from experts in a range of industries; here is what they had to say:
‘…HyperThinking is a distillation of his experience at ZN, and provokes us all to benefit from the family of internet technologies, in the way we handle life and work in a rapidly changing world. Profound as well as playful, HyperThinking invites us all to immerse ourselves in the new technologies – and adapt our analysis, thinking and behaviour for the networked world. An important book for all those involved in communicating ideas, policies and activities for their business.’
James Arnold-Baker, former CEO, Oxford University Press and founding of Chairman of Doctors.net.uk
‘…What this book taught me is that we have to live in a world where we cannot rely on traditional thinking patterns – these must be continuously challenged if we want to adapt to the ever-changing environment we live in. This is called hyperthinking, and it is giving people who want to make an impact on the world we live in a competitive edge. Some are natural-born hyperthinkers, others will have to learn it the hard way. This book will give you a headstart…’
Aurelie Valtat, Digital Communications Manager, European Council
‘Phil Weiss invented the concept of Hyperthinking. In these pages he brings his ideas alive and shares the principles with a flair for storytelling and an eclectic mix of sources, examples and case studies. He’s the Tony Buzan of the internet generation.’
Marc Wright, Chairman, simplygroup
As a reader of our blog we are offering you an author’s discount! You can purchase the book with a 35% discount if you buy it online from the Gower site (http://www.gowerpublishing.com/isbn/9781409428459) using this discount code: G12GQQ35
Find out more about the book on hyperthinking.net and the Facebook page Start hyperthinking and spreading the word!
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Woaw, hasn’t September been a world wind start?! We’re back from dreamy summer holidays to attack an armful of ambitious communication projects that seemed so far away when planned. But oh boy here they are, staring us straight in the face. [hard swallow]
But if the best form of defense is attack, ZN might have the perfect secret weapon for you…
In the coming weeks, we’ll be launching the ZN Digital Masterclass: a series of courses for professionals who wish to expand their digital skills and help you make your projects smarter, more robust and have better results.
We have been getting very excited about infographics here and have discovered a lot of great models for beautifying and clarifying information. If the term is new to you, here is a simple definition from wikipedia: “infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly…” Watch the below video for a comprehensive description of what these newfangled graphics do and when to use them. Read more
We all love telling stories. It’s how we pass on wisdom, wit and gossip, it’s how we build relationships, and it’s how we influence one another. It’s an intensely social activity.
Yet, in an online world dominated by social media, so many corporate websites are narrative-free zones. No stories, no storytellers, nothing. Just the usual information about products or services, and maybe a few press releases or a stuffy old annual report written by committee.
Why not inject a little life? Tone is everything when communicating, especially when you’re trying to reach outside your organisation to connect with the public.
Some simple changes can help turn your website (and, by extension, your organisation), into a more human, living hub. Read more
At a recent event, I was delighted to see most of the exhibitors had QR codes on their display posters. A what I hear you cry?! A QR code or Quick Response code is this strange square image on the left here. QR codes are two-dimensional bar codes, which can hold way more information than a standard bar code. You can scan them with an app on your smart phone. I use i-nigma, a free one I found on the App Store.
So of course with phone in hand, I had a go. Admittedly I’m a bit of a geek, so I found it really exciting to scan a code and see where it would take me. The exhibitor’s chose to direct traffic to their websites, rather than invest in dedicated landing pages. This is totally understandable because QR codes are a bit ahead of the curve in Brussels and not many people will know what to do with them. However it got my mind racing. So here’s my two cents worth on what you could do with this kind of technology.
It’s our mission to help organizations make the most of today’s digital environment and tomorrow’s opportunities. As our client base grows, so too does our squad of ZN digital experts of account managers, designers, web programmers, SEO specialists and editors who strive to deliver digital impact.
We measure our success with that of our partners on the client side. Success comes from a precise and active understanding of our online activities. Based on our experience let me share with you some tips on how to put a solid digital strategy together. Read more
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