For the past few months, we were delighted to have Chloe de Hoffman join our team as an intern and we are grateful for all her hard work. In the article below, she shares her experience working at ZN. As she prepares to finish her studies and enter the working environment, we wish her all the best.
If I told you that with one mouse click you could impact change, would you believe me? Chances are you wouldn’t.
But Julie Dixon, Deputy Director of Georgetown University’s Center for Social Impact Communication, would have you believe that you could.
Watch the full live stream video from TEDxChange 2013.
At the core of Julie’s talk at TEDxChange 2013 is the notion that in a world where everyone is interconnected by social media, personal influence is a currency that is just as valuable as money.
She asserts that by simply liking a campaign, sharing a photo or video, signing a petition, writing a blog, or supporting a crowd-funded campaign and asking people to take action, you leverage your influence and reach out to other people in your network. These people can potentially influence others; share their money, time or other resources that will enable the success of the cause.
This month, Hyperthinking is hitting the bookshelves of all good bookstores near you (virtually at least). The book, which puts into words the concept at the heart of the ZN philosophy, is finally here!
For the past few years, I have used my two decades of experience in the business of communication, change and new technology to articulate this concept.
Change is now a permanent fixture on the world we live. News, events and ideas are constantly challenging us to change in a very short period of time while technology rewrites the rules of business and communication. For many executives, this is a real problem.
How do we deal with these conflicting changes and use available technologies to change what we do? What we need is a new way of thinking. A mindset that can enable us to not only survive but to thrive with this permanent change. This is what Hyperthinking aims to do. The book has already received some high level endorsements from experts in a range of industries; here is what they had to say:
‘…HyperThinking is a distillation of his experience at ZN, and provokes us all to benefit from the family of internet technologies, in the way we handle life and work in a rapidly changing world. Profound as well as playful, HyperThinking invites us all to immerse ourselves in the new technologies – and adapt our analysis, thinking and behaviour for the networked world. An important book for all those involved in communicating ideas, policies and activities for their business.’
James Arnold-Baker, former CEO, Oxford University Press and founding of Chairman of Doctors.net.uk
‘…What this book taught me is that we have to live in a world where we cannot rely on traditional thinking patterns – these must be continuously challenged if we want to adapt to the ever-changing environment we live in. This is called hyperthinking, and it is giving people who want to make an impact on the world we live in a competitive edge. Some are natural-born hyperthinkers, others will have to learn it the hard way. This book will give you a headstart…’
Aurelie Valtat, Digital Communications Manager, European Council
‘Phil Weiss invented the concept of Hyperthinking. In these pages he brings his ideas alive and shares the principles with a flair for storytelling and an eclectic mix of sources, examples and case studies. He’s the Tony Buzan of the internet generation.’
Marc Wright, Chairman, simplygroup
As a reader of our blog we are offering you an author’s discount! You can purchase the book with a 35% discount if you buy it online from the Gower site (http://www.gowerpublishing.com/isbn/9781409428459) using this discount code: G12GQQ35
Find out more about the book on hyperthinking.net and the Facebook page Start hyperthinking and spreading the word!
We have been getting very excited about infographics here and have discovered a lot of great models for beautifying and clarifying information. If the term is new to you, here is a simple definition from wikipedia: “infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly…” Watch the below video for a comprehensive description of what these newfangled graphics do and when to use them. Read more
Editorial, Marketing, Public Affairs, Strategy | 
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The words ‘social media’ still strikes fear and confusion in the hearts of most corporate communication teams. The result of this fear is a knee jerk reaction by corporate executives. From our direct experience of these challenges, we have captured five of the most common recurring myths that can create damaging or wasteful projects inside large companies. Find out what they are and what you can do about it. Read more
We all love telling stories. It’s how we pass on wisdom, wit and gossip, it’s how we build relationships, and it’s how we influence one another. It’s an intensely social activity.
Yet, in an online world dominated by social media, so many corporate websites are narrative-free zones. No stories, no storytellers, nothing. Just the usual information about products or services, and maybe a few press releases or a stuffy old annual report written by committee.
Why not inject a little life? Tone is everything when communicating, especially when you’re trying to reach outside your organisation to connect with the public.
Some simple changes can help turn your website (and, by extension, your organisation), into a more human, living hub. Read more
It’s our mission to help organizations make the most of today’s digital environment and tomorrow’s opportunities. As our client base grows, so too does our squad of ZN digital experts of account managers, designers, web programmers, SEO specialists and editors who strive to deliver digital impact.
We measure our success with that of our partners on the client side. Success comes from a precise and active understanding of our online activities. Based on our experience let me share with you some tips on how to put a solid digital strategy together. Read more
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