ZN

Lately, we’ve discussed the importance of understanding the online landscape prior to building an online communication strategy (see previous posts here and here). This time, let’s dive into the actual campaign, skipping past establishing your digital strategy and creating online assets.

You’re probably aware that once your campaign is in full swing, an essential part of your daily activity should be to monitor its performance and, in particular, what’s being said online. But why? Because individuals around the world are talking about brands, products and other topics of interest every day – and if your campaign is working properly, your brand should be what they are talking about!

Social listening enables you to see your campaign’s performance beyond website statistics and see the social context, so you can quickly adapt your tactics to boost performance. For those who don’t listen, chances are you are missing out on some very valuable learning opportunities. And this is a common occurence, as many organizations think they are hitting the mark on which topics/issues to address, when in fact they should make a U-turn.

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If I told you that with one mouse click you could impact change, would you believe me? Chances are you wouldn’t.

But Julie Dixon, Deputy Director of Georgetown University’s Center for Social Impact Communication, would have you believe that you could.

Watch the full live stream video from TEDxChange 2013.

At the core of Julie’s talk at TEDxChange 2013 is the notion that in a world where everyone is interconnected by social media, personal influence is a currency that is just as valuable as money.

She asserts that by simply liking a campaign, sharing a photo or video, signing a petition, writing a blog, or supporting a crowd-funded campaign and asking people to take action, you leverage your influence and reach out to other people in your network. These people can potentially influence others; share their money, time or other resources that will enable the success of the cause.

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REMIXit offered a unique experience that enabled TEDx-sters to build on the inspiring talks they saw at TEDxBrussels and share them with the community for great prizes. TEDxBrussels is pleased to announce that, after careful deliberation, the juries have finally delivered their verdicts! You can find the list of winners in the website of REMIXit.eu

Thank you to all TEDx-sters for your contributions, sharing and votes. The REMIXit campaign was a big success thanks to you! Philip Weiss, Chief Hyperthinking, said “It was great to see the creativity and insights that simple ideas can bring to life. Creativity comes in all shapes and sizes, and sometimes the best ideas are simply a matter of looking at the same things from a different perspective… The world needs hyperthinkers, and there is hope, because there are plenty around at TEDxBrussels.”

Thank you to TEDxBrussels, Accenture, SWIFT, ZN, Evernote and Getyoo for their support and help in making this project possible.

The REMIXit campaign represents a subtle shift in the philosophy of “sharing ideas” to doing them. It freed TEDx-sters from the constraints of being spectators and enabled them to become participants and share their ideas. Like Philippe Ruttens, Marketing and Communications Manager at Accenture BeLux, who added “Accenture is pleased to have co-launched the REMIXit contest to boost the creation and combination of ideas and innovations in Belgium,” we look forward to taking this a step further next year and seeing how much more creative and innovative people can be!

We are looking forward to seeing what REMIXit will bring to the table next year.

If you’ve been to TEDxBrussels before, you will know how electrifying the atmosphere is, filled with energy, inspiration and creativity.  The only problem, you don’t have an outlet for all these ideas that fill your imagination as the speakers impart their knowledge.

To address this issue, the social media team came up with a pilot idea for TEDxBrussels with the cooperation of Accenture, and supported by Swift, ZN and Evernote.  As you know, Accenture is great at “innovation by combination”, building and merging ideas together to create and implement new concepts.  Now, integrate this concept through social media, and you have TEDxBrussels’ REMIXit!

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The European Commission today launched a tourism initiative to facilitate SME’s digital integration, see the official press release from the European Commission. The initiative will ease connectivity and encourage collaboration between small hospitality tourism and leisure service providers such as travel agents, tour operators and distributors. Read more

Have you been following the Volkswagen vs Greenpeace ‘Darth Vadar and the Empire Strikes Back’ saga online? It all started at the end of June this year.

No? Ok watch this video first…

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Our team has just recently launched a website on Carbon Aware Travel Choice - a project that is co-financed by the European Union under the 7th Framework Programme for Research.

CATCH brings together government officials, scientists and transport experts of cities in Europe and beyond to communicate on Transport issues. The project specifically aims to support cities to encourage climate-friendly decision-making among their citizens, and to showcase learnings from good and bad examples.

As part of the project the CATCH team is developing an online knowledge engine that will help provide further details on carbon emissions which will also be very interesting tool for legislators on Carbon Emissions aiming to increase awareness of the environmental impacts of mobility, map out potential solutions to their management and to enable travelers to make informed climate-friendly travel choices.

The site includes Web2.0 tools like Youtube channel & Twitter and provides an interactive overview on Stakeholder opinions and current developments around Carbon legislation, climate facts and involvement of local authorities on this issue.

A video worthwhile watching: Ikea’s viral facebook campaign that was solely based on existing facebook applications:

Today SCA Packaging has launched it’s second edition of the Design Challenge. This year the designers are challenged to develop a slick and fat-free packaging design.

Thanks to all the team for their input to make the launch happen!

At our recent event organized with IABC & ING around ‘How web Strategies can transforming your communications’, Globecorp.biz made an interview with one of our panel speakers & clients, Colin Hensley, General Manager of Corporate Affairs and Planning at Toyota Motor Europe (TME) on Toyota’s usage of social media including the Aim Zero Emissions blog, the Green Design Channel and Twitter we set up as part of a campaign we helped to develop.

Colin has developed new ways of engaging with his key audiences and is now actively twittering and blogging about what’s happening on CSR at the heart of Toyota Europe. Here the interview:

The event discussion around how web strategies can transform communications of global corporations is not over yet: You can join the online discussion of the eventin the IABC Ning Community.