We all love telling stories. It’s how we pass on wisdom, wit and gossip, it’s how we build relationships, and it’s how we influence one another. It’s an intensely social activity.
Yet, in an online world dominated by social media, so many corporate websites are narrative-free zones. No stories, no storytellers, nothing. Just the usual information about products or services, and maybe a few press releases or a stuffy old annual report written by committee.
Why not inject a little life? Tone is everything when communicating, especially when you’re trying to reach outside your organisation to connect with the public.
Some simple changes can help turn your website (and, by extension, your organisation), into a more human, living hub. Read more