This eBook is for YOU
This eBook is aimed at marketing and communication executives of large companies, and in particular, those working at the head office of global corporations.
Are you looking for smart and effective ways to enable your organisation to emerge from the recession in better shape than ever? Are you considering how, in the present context, you might leverage a streamlined marketing approach for the better? Are you eager to take the first steps towards creating an integral web strategy, and to gain a personal understanding of the tools available for you to do that?
Then this eBook is for you.
Please download, read and share.
Download a high resolution version here.
Comments, feedback and input are most welcome.



A really useful guide to developing a digital strategy. Well done ZN – ahead of the pack as usual.
Just posted some glowing accolades for this eBook sent through by Lon Safko (author of “The Social Media Bible”- second best-selling book on Amazon.com)! Read about it on my blog: http://www.zendigital.be
Cheers, and happy reading all!
Cheryl
Phil Weiss has always been way ahead of everybody else as a digital pathfinder and teacher. Here he is at it once again – and shows us that online marketing is as much about our own enthusiasm and commitment as it is about the tools.
Peter Linton
Advisor, European Internet Foundation
All journeys begin with a single step and if you want to reach your destination in good shape you’ll start yours with this e-book.
Phil Weiss has produced THE indispensable guide to getting started in e-communications. However, it’s much more than a survival guide. It’s a roadmap, a toolkit and a compass combined. It’s packed with tried & tested tips from one of the best in the business. There are no more excuses!
What a great job you did on “Your on-Line Journey Starts Here”! I loved it! The design is great!
You address questions we are all face with good solid common sense answers… With a global perspective.
I like to concept of “HyperThinking”… It ties together all of the Internet concepts with a 21st century call to action.
The book is fun, but has a lot of terrific take-aways!
Lon S. Safko,
Author of the Social Media Bible – second best selling business book on amazon
Web 2.0 is all about people interacting, which makes your personal approach key to your success. This book takes the individual perspective as the starting point and applies it throughout, focusing on what YOU need to to do.
An essential guide for anyone embarking on or finding themselves on an online journey.
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